Alberta Innovates
Exhibit
This project involved crafting a comprehensive exhibit design concept for Alberta Innovates while attending their annual Alberta Innovates Inventures exhibition. The work spanned 3D conceptualization, rendering, and the construction of two booth features, along with a custom-sized 20’x10’ backlit display structure.
The design process focused on encouraging interaction with the Alberta Innovates brand by creating two unique, three-dimensional interpretations of their logo for the front corners of the booth. The space was fully illuminated by a larger-than-life backlit display, serving as both a visual anchor and a functional design element. The intent was to strengthen brand awareness while developing durable, reusable structures intended for long-term use at future events.
A key challenge was designing a physical structure that accurately reflected the brand's logo while ensuring the installation was stable, safe, and suitable for a high-traffic public environment. This was addressed by carefully considering scale, material selection, and orientation throughout the design process.
The final execution resulted in an immersive and distinctive exhibit that doubled as a lounge area, where visitors could comfortably engage with the Alberta Innovates team. The assets delivered high visibility, longevity, and user-friendly functionality.