Lady Lady
Brand / Packaging
This concept project focused on the end-to-end design of a brand identity and packaging system for a woman owned and operated natural winery. The work included a full brand identity, print-ready bottle packaging, tasting room collateral, and additional promotional print assets.
The creative process began with sketching and research to develop an initial brand identity, which evolved through iterative critique and feedback. With the brand centered around curated archival photography, I paired playful and bold colors with a versatile typography system suited for both digital and print applications. The goal was to establish a highly recognizable and adaptable brand and packaging system.
A major challenge was restoring and enhancing the archival imagery, as many of the selected photographs were aged or damaged. This was addressed through meticulous restoration work, enhancing the visuals to match their original intent while preserving authenticity.
The final result was a vibrant, approachable, and well-rounded brand identity with packaging that balances flexibility and recognition. The design ensures versatility for future campaigns and brand assets, all while incorporating uplifting, bubbly messaging that reinforces the winery’s personality.